This is a festival at which Chinese traditionally pay their respects to ancestors.

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McPartlin told the Edinburgh International Television Festival in August that the pair were prepared to take a pay cut as the industry suffered from the economic downturn.

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Although buyers often are distracted by the looming shadow of the Cannes Film Festival, which begins May 16, "Tribeca is a good one to pay attention to, " said David Laub, who handles acquisitions for Oscilloscope Laboratories, a New York-based distributor that releases features and documentaries, often with a subcultural element.

WSJ: Tribeca Film Festival Tests Marketplace