Service providers pay for real-time TV services on a per-subscriber basis and for consumer purchases of a movie on-demand or a Pay-Per-View event via a transaction fee.
The fight was expected, but the real surprise came with the news that Mayweather would leave long-time partner HBO for a pay-per-view deal with Showtime Networks.
In the early days at Omniture, we told everybody that the cheapest way to get leads was the pay-per-click route because it was a land grab at the time and everything was cheap.