His predecessor, Georgy Pavlov, also fatally plunged from his seventh story apartment window two weeks ago.

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At Dennis' urging, Pavlov says he gave the program a name: Rapid Advance.

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Milen Pavlov, a developer from Jersey City who works in Dumbo, said he was there for the fresh air.

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"A lot of us are looking for someone with a very similar spec, " says George Pavlov, a general partner at Mayfield Fund.

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Pavlov's early experiments on reflexes trained dogs to salivate at the sound of a bell, by ringing one every time they were fed with meat.

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Dr Smith's team has mimicked Pavlov by training moths to stick their tongues out in response to a chemical called cyclohexanone, which was puffed at them while they were fed sugared water.

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This means the Pavlov cabinet has to go.

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Just as Pavlov's dog learned to associate the sound of a bell ringing with dinnertime, rats can learn to associate flashes of light with how long they must wait to receive a sip of water.

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And Pavlov could have trained it.

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