The beer is Paulaner, and both Mediterranean and Bavarian dishes are on the menu.

BBC: Mini guide to Munich��s beer halls

Paulaner am Nockherberg is Munich's most famous watering hole for the two-week Lenten celebration, which has monastic origins.

CNN: Munich's other beer festival

The Bavarian brewery takes its name from the Paulaner monks who produced the original doppelbock called Salvator, Latin for savior.

CNN: Munich's other beer festival

Assets: Family owns prime real estate in Munich, a property development outfit, the Arabella hotel chain and breweries including Paulaner, one of Germany's best-known brands.

FORBES: Europe