On one hand, they asserted that consumers had changed spending patterns and it was appropriate to change the weightings of housing, food, energy, health care, etc.

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They studied the communication patterns of 13 project managers in six companies across three industries (computing, telecommunications, and health care) by shadowing them at their jobs.

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Biochemists spent 14 years deconstructing DNA into about 25, 000 genes and 1.4 million variations in DNA that make an individual unique, their SNPS, looking for patterns in the data to find useful insights that can improve the quality and lower the cost of health care.

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