Back in December 2011, Fidelity filed for the right to launch a wide range of passive ETF strategies, and submitted new paperwork a year later detailing plans for active funds.
This resistance can range from fairly subtle, such as avoidance or passive aggressive behavior, all the way to outright defiance, hostility, and sabotage.
This is probably one of the most commonly presented charts by proponents of passive investing and even asset managers (equity mutual funds) who use static allocation, but manage actively inside that range.