He made such a powerful impression at the talks that he succeeded in sidelining veteran leader Ibrahim Rugova - who was more in favour of passive resistance to Serbia - and was appointed leader of the Kosovar Albanian negotiating team.

BBC: Kosovo profile

"As a large and rapidly growing energy user, Apple cannot be a sustainability leader if it remains a passive recipient of the electricity it is provided from dirty utilities, " the Greenpeace report says (PDF).

CNN: Apple's green image continues to be dirtied

So the concept of patience and presence may seem odd to one in a leadership position because at first blush they may seem passive, the very opposite of what a leader strives to do.

FORBES: Add Patience to Your Presence