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Give the brand credit for rolling out this amusing video featuring actor Ken Jeong, but how about asking Facebook fans and Twitter followers where their favorite bars are or simply what sports teams they are most passionate about and why?
FORBES: The Self-Publishing Era Creates Quandary for Brands
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In the Winter Games, the same is likely to be true for sports U.S. fans are traditionally less passionate about, such as curling, luge and skeleton.
FORBES: 2014 Winter Olympic Games Alert: Tickets On Sale Today For Sochi!
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"I'm not a representative of the Udinese fan club, I'm just passionate about all things that my region has to offer -- from sports to food and everything inbetween, " said Brovedani, who hails from the town of Spilimbergo.
CNN: Lone soccer fan wins army of admirers
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In his spare time from managing a Major League Baseball team, Mike Matheny, following a manifesto that established him as one of the more passionate, and wordy, opinionators in youth sports, is going to try his hand at blogging about that subject.
FORBES: Mike Matheny: St. Louis Cardinals Manager, Youth Sports Blogger
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In 2007, one particularly passionate sports lover in Cleveland started a blog called "My Teams Are Cursed, " posting hundreds of entries about his sorry fate as a fan.
WSJ: The Emotional Logic of March Madness