The campaign assembled a committee of religious leaders and floated plans for a tour designed to raise passion among religious voters, but those efforts have been slow to translate into real-world action.

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Inspirational and flamboyant, Ballesteros won five major championships, revolutionized the European Tour and revelled in the passion of a Ryder Cup battle with the United States.

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Among them were US indie darlings Passion Pit, who invited the trio on their recent UK tour.

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For now, Zappos, part of Amazon.com, is focused on making a big push into clothing says Hsieh, during a break from a tour to promote his book Delivering Happiness: A Path to Profits, Passion, and Purpose.

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