"This is an associative, collective game and the vehicle to express that is the pass, " Mr. Lillo said.

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After taking a pass on advertising Pepsi during the Super Bowl earlier this year, Pepsi is popping back into the game.

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And since I have criticized the GOP for staging phony primaries in the senate recalls, all for the purpose of delaying the actual recall elections to give their party more time to pass the Walker agenda, I would have to be just as critical of the Democrats playing this game as it would be equally wrong.

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The MWC will now get serious consideration for its conference champion to get an automatic berth in a BCS bowl game, and perhaps BYU will realize that this added national attention may be too good to pass up.

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