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But many organizations do not feel comfortable having a third party filter all their traffic and do not need the data distribution of a CDN.
FORBES: DDoS: coming to a network near you
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Fetish characters described in Stefon's many SNL reports made up the bridal party, including "human traffic cones" as bridesmaids.
CNN: Anderson Cooper jilted at the aisle in 'SNL' wedding
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Other publishers have also worried that readers are getting their content via a third-party source, with little traffic directed to their websites, or no distinct increase in content-downloads.
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For five hours this Sunday, some 10 miles of normally car-crowded Los Angeles streets will be closed to vehicular traffic and turned into a massive block party for cyclists, pedestrians, joggers, even stilt-walkers.
FORBES: LA's 10-Mile-Long Block Party
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The Green Party-led council said most major roads and routes taking traffic out of the city would not be included and would still have 30mph limits.
BBC: Brighton and Hove city centre to become 20mph zone
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While his homepage, Newt.org, is seeing a healthy jump in traffic after collapsing between June and August, third-party data suggest that this shift is not all that impressive.
CNN: Is Gingrich's 'NewtHampshire' site too little, too late?
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The Scottish Socialist Party claimed that offering universal free public transport was the best way to tackle traffic pollution and congestion.
BBC: NEWS | UK | Scotland | Transport 'roadmap' for way ahead
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More than a quarter (28%) are working with their third-party hosting provider to make sure customers can keep shopping online during high-traffic periods.
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Twitter, however, is quick to point out that it is still seeing record traffic in terms of tweet volume, a result of users accessing the site through third-party clients and mobile devices instead of its website.
FORBES: Facebook Hits New Traffic Record