More recently I wrote Direct Mail Now Integrated With Google in which I essentially laid out the fact that direct mail, the uncool kid at the marketing party, is going digital, in a matter of speaking.

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Though just a kid, our Thanksgiving birthday party was a magical initiation into a secret adult world of fancy rooms, classical music, tinkling cocktails and wink-wink innuendoes.

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This way if there is an extra kid or two at the party, they will get a gift too and the lack of the label can be explained away as lazy elfs or something.

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The showy Saint Laurent rock-n-doll looks should draw the attention of Alexander Wang's cool-kid fans the ones who party all night, or want to look like they do.

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Last year the ultimate cool kid, Hef, showed up at the party and he obeyed those rules.

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