As an increasing number of competitors move toward the model of partnering services, hardware and software, we believe that the competitive advantage IBM has long enjoyed from a broad product portfolio and services could erode.

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The EMC Academic Alliance works hard to follow this model, partnering with more than 700 colleges and universities in more than 40 countries across the world developing curricula to educate the next generation of cloud architects and data scientists.

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This is a new value culture, grounded in a new business model that sees brands partnering with culture to generate real, tangible business value.

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