To be a long-term asset, partnership marketing must be in alignment with what each partner brand stands for.
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Here, Disney, ESPN and its NFL business partner have a brand to promote and protect.
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That means that a HTC phone often carries a partner's brand far more prominently than its own.
To buy an item, StyleSeek links shoppers to a retail or brand partner.
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"As a key Android partner and smartphone brand, HTC continues to bring new innovation to the platform, " said Andy Rubin, VP engineering at Google.
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Chrysler also found a way to work Ram brand partner J.
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Without naming names, I think one of these department store brands will make a much more appropriate and advantageous partner to the brand than the other.
Vacheron Constantin is the first Swiss watchmaking brand to partner with the NAIOSW, based in Dallas-Fort Worth, Texas.
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Early on Open Air made the decision to build the book from scratch rather than partner with an established brand.
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Kia worked with brand marketing software partner Thismoment to deliver the technological infrastructure and the impressive business results across the campaigns.
Chad Brand is the managing partner at Peridot Capital, a Registered Investment Advisory firm out of Pittsburgh.
Most of the private schools operating abroad license their brand names to a local partner.
He and partner Dave Edwards decided affiliating with a brand could make all the difference in the world.
This bodywear line will be the first step towards making David Beckham a full blown fashion brand according to his business partner Simon Fuller.
So in 1999 he sold his shares and with Swiss partner Dominique Guenat started to build a brand that would stress ergonomics and durability.
Rob Gronkowski became a business partner with the relatively new sports drink brand in August and less than two months later, the SuperTeam has added baseball player Mike Trout and football players LeSean McCoy, Jason Pierre-Paul and Ray Rice.
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Our partner has done a tremendous job building the brand.
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Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
My business partner Hope Firsel and I spent months developing our brand with a team of specialists.
This article is by Barbara Apple Sullivan, the founder and managing partner of Sullivan, a New York City-based brand engagement firm.
"As good as those groups can be, they can take control and doom a brand, " says Douglas Atkin, a partner at the ad agency Merkley Newman Harty in Manhattan and the author of the upcoming Cults and Brands.
He's the head of global brand marketing for Reebok, which is a Spartan Sprint partner for the Citi Field event.
This article is by Tom Agan, managing partner and co-founder of Rivia, a new global innovation and brand consultancy.
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Finally, partner with your CCO to help employees throughout your organization better understand your brand and determine what kind of interactions align with its key values.
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If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.
While Andy Milligan, a partner at business consultancy, Caffeine, and author of football business book "Brand it Like Beckham, " said that club owners, the Glazers, may go into "overdrive" in the next 24 hours to reassure global stakeholders that the club's stability, on the pitch, is not at risk.
Mike Kostoff, a brokerage consultant and managing partner at Kostoff Group, says the strategy seems sound, and using the Merrill Lynch brand instead of Bank of America's name could help the online product succeed.
While it might be initially tricky to monetize such events, stores could partner with other organizations to help sponsor events, and it would potentially increase sales, brand appeal, and give even the largest chains a feeling of local community.
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Everyone knows how to use email and the Verizon brand gives us the confidence to know that we have a large-scale technology partner that transcends the business-as-usual models and bureaucracies typically designed to protect legacy IT vendors.
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Google could do more to strengthen itself as a superiority and exploration brand among women, and could lift itself above sixth place for them, Buyology founding partner Donna Sturgess says.
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