Yet as we move through the exhibition, we are increasingly surrounded by specific individuals with particular attributes.

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At the same time, he switched from a paper strip to punched cards. (Making the cards the same size as dollar bills meant that existing storage cabinets could be used.) By clever wiring of the tabulating machine, it was possible to count the number of cards with particular combinations of attributes.

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In 2002, professors Daniel Gould and Kristen Dieffenbach published a study in the Journal of Applied Sport Psychology which noted that Olympic champions display higher levels of specific attributes directly linked to success, in particular emotional intelligence.

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