Several background papers have been produced to guide six parallel sessions aiming to frame the context of adolescent girls and engage their participation in good practice, and discuss how to tackle outstanding challenges.

UNESCO: MEDIA SERVICES

The viral analogy is ill-fitting because it strips the audiences of active participation in the pass-along process and denies marketers a thorough understanding of the social mechanisms that guide how and what content gets shared.

FORBES: The Spreadable War on Viral Media