The logic appears to be to get Israel to freeze settlements, the Arab states to offer up partial normalization and together this will somehow get Israel and the Palestinians into a successful negotiation on the toughest issues -- Jerusalem, borders and refugees.
Turkey already has several thousand troops in northern Iraq, keeping an eye on the militants, who recently broke off a four-year ceasefire after rejecting the Turkish government's offer of a partial amnesty.
As more and more jump on the BYOD trend and encourage it with partial subsidies their focus will be on devices that themselves offer a certain big-brand promise of reliability and performance.