Amazon is just the first additional channel built using the new tools, and for the most part, things work just like Netflix -- the interface has been only slightly modified to enable selecting content from the box itself instead of from your online queue.
When the heavy drilling mud that provides the pressure needed to keep things from coming up the well was removed, first as a test, then as part of a procedure for closing down the well and moving the rig, telltale signs that something was wrong were missed.