While Old Navy has more parody ads in the works, it remains to be seen if the company can continue this trend with men, as the spots do not actually feature the clothing that the retailer is advertising.

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And perhaps to luxuriate a little in the improved long-term survival chances of a raft of rights to parody and create derivative works, which helps the Internet to do what it does best: make humorous videos which dance provocatively with copyright properties.

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