Among the primary schools to have taken part in a pilot was Vicarage Park in Kendal, Cumbria - with the head teacher Anne Hallam saying that the scheme had a "significant impact" on helping boys to articulate their emotions.

BBC: NEWS | UK | Education | Behaviour lessons for teenagers

As Bhasin tells it, GE was brave to open its pilot back office at DLF Corporate Park in 1997.

FORBES: Pay Dirt

Eventually, though, with a lot of hard work and some help from a local TV station that rallied park users to her cause, the public agency agreed to a one-year pilot of her idea.

FORBES: When Julia Tried to Start a Business