The plans for the site include 1, 600 new homes, a new motorway junction, park-and-ride site and hotel.
The launch coincides with all year round Sunday opening of the Odd Down and Landsdown park-and-ride sites.
Sainsbury's said it would provide a park-and-ride scheme, petrol station and business units, in addition to the supermarket.
More park-and-ride schemes, as well as a levy on out-of-town shopping centre car parks would help, he suggested.
Politicians in Bath are to launch their latest bid for expansion of one of the city's park-and-ride sites.
"Many cities now offer park-and-ride schemes, which are a fraction of the cost of inner city parking, " he said.
Outside London, car owners in Dorset say a planned tripling of park-and-ride prices near the Weymouth and Portland sailing venues "beggars belief".
In Devon there will be a reduced park-and-ride service in Plymouth, and a service will run from the city to Tavistock College.
Conservationists opposed to plans for a park-and-ride off the M32 motorway in Bristol have been told the proposals are unlikely to be changed.
Four park-and-ride schemes were in place and although three appeared to proceed without any problems, the situation at Wits University was not the same.
One disappointed fan told the BBC he would stay at home next time because it's "far easier to watch on television" than use the park-and-ride.
Recognition may have taken a while, but Spencer - bemused at being recognised on a Kent park-and-ride bus recently - senses a shift in attitudes.
First, she drives to the nearest Park-and-Ride lot in Ambridge, Pa.
Driving your car to a park-and-ride station and taking the train downtown is now cheaper and perhaps faster than the average trip on the congested highway.
When the brakes are used as the buses travel downhill towards the city centre from the park-and-ride sites, energy is created and captured by the engine.
The plans for Jubilee Square involve creating gardens to replace a car park in St Nicholas Place and move the taxi rank and park-and-ride bus stop.
Bath and North East Somerset Council has also begun a major upgrade of both park-and-ride sites by 50% to increase the total number of spaces to 2, 860.
Last year Bath and North East Somerset Council opted to scrap a rapid transit bus route through the city and shelve plans for a park-and-ride at Bathampton Meadows.
"People want to drive their cars a mile or two to a park-and-ride, and then take the rail in on the most congested part of the trip, " he said.
CNN: U.S. cities scrambling to meet rising mass transit demands
Its scheme, which also suggests greater use of park-and-ride schemes, and better co-ordination of bus, cycle and train routes, is a response to Cardiff council's own local development plan.
"We got to the park-and-ride two hours before the opening ceremony which was very important for us, so missing that because of the enormous queues was a disappointment, " Selvan Moodley, 50, told BBC Sport.
But some fans were unhappy with the lack of food stalls inside the ground, others with the confiscation of their food on the way in, yet the greatest bile was reserved for the park-and-ride scheme.
"It is frustrating for workers and visitors who want to use Bath and North East Somerset Council's park-and-ride service but discover the car park is full early in the day, " said councillor Roger Symonds (Lib-Dem, Combe Down).
The long term aim of the railway trust is to reconnect the Llangollen line back to the national network at Ruabon and use it as a park-and-ride service for people coming to and from the tourist town.
BBC: NEWS | UK | Wales | North East Wales | Green signal for tourist railway
The new junction and 663-space park and ride are expected to be ready in the spring of 2014.
The contents of the most popular zones - the Home Planet ride and the Timekeepers ball park - are not included, in case former Dome chief executive Pierre-Yves Gerbeau or another bidder succeeds in re-opening the Dome as a visitor attraction.
And author Miranda Sawyer, who grew up in Cheshire's Wilmslow - "a pink jumper, white stilettos kind of a town" - and wrote Park and Ride about suburban culture, says the 'burbs have always exerted a huge influence on mainstream society.
Cars Land opened this summer in the California Adventure Park and with it the hyped-up Radiator Springs Racers ride.
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Later, on GMTV he suggested free school buses, park and ride schemes and the re-phasing of traffic lights were alternative solutions to solve road congestion.
BBC: NEWS | UK | UK Politics | Minister resolute on road tolls
For more mountain fun, visit the nearby Utah Olympic Park to ride the bobsled and watch Olympians-in-training perform aerial twists into the splash pool.
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