Parent brand Heinz reduced the salt in the popular brown sauce in November 2010, but it wasn't until September 2011 that the hullabaloo over the salt loss commenced.
Old Navy, whose Supar Tool parody campaign was charted in this blog, has seen modest sales increases and continues to be a stronger brand than parent company Gap.
FORBES: Levi's and J.C. Penney Lead Buzz for First Half of 2011
To generate one final burst of cash inflow before they filed for bankruptcy, the parent company selling its brand name to the local merchant ran a Groupon without ever telling the franchisees.
In contrast to its Infiniti brand, the parent Renault company is reducing its official and visible presence in F1.
We applied the average price-to-earnings multiple of the parent company to the net brand earnings number to arrive at a brand value.
Early this summer the Boston Beer Company, parent of the venerable Sam Adams brand, will do something they have never done in this country in their 29 years of existence: sell beer in a can.
FORBES: Craft Beers Say Hello Cans, Goodbye Bottles: An Aluminum Revolution
Selling more Jeeps in China will help bolster the Jeep brand globally, making its parent stronger, which can only help secure jobs at the Jeep factories in Detroit, Toledo, Ohio, and Belvidere, Ill.
FORBES: Memo To Mitt Romney: Building Jeeps In China Is Good For America
In 2011, most Sprinter van sales are under the Mercedes-Benz brand, but some are under the Freightliner heavy-truck brand, which also belongs to parent company Daimler AG.
FORBES: BMW and Mercedes-Benz: Rivals Are Closer Than They Appear
Down the street a pristine, nearly empty branch of Mexican banking giant Bancomer, devoted to money transfers, sits a few storefronts down from a cluttered travel agent offering transfers under the Orlandi Valuta brand--a subsidiary of Western Union's parent.
There was talk that Bridgestone , its Tokyo-based owner, would pull the plug on Firestone, since the parent company was pushing its higher-end, higher-margin Bridgestone-brand business before the tragedies.
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