And some marketers, including CBS Paramount Television, have done away with the DVD mailer altogether.

FORBES: A War For The Emmy

But its revenue and adjusted earnings fell because of a decline at its Paramount studio business and lower advertising revenue at its Nickelodeon television channels.

WSJ: Viacom adjusted profit, revenue fall in 1Q

The increases in television didn't fully offset weakness at the Paramount Pictures movie studio, though.

WSJ: Media companies benefit from higher network fees

In addition to a multi-million dollar advertising blitz spanning television, print, radio and online, a stellar array of allies has joined forces with Paramount Home Entertainment to transmit the AUTOBOTS' message to all inhabitants of the globe.

ENGADGET: Transformers: Dark of the Moon Blu-ray due September 30th, 3D version later