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If both sides offer similar bribes, what was the clincher that made DreamWorks and Paramount favour HD DVD?
ECONOMIST: Can Toshiba��s David topple Sony��s Goliath?
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After several mostly successful years with Paramount controlling distribution and marketing, Dreamworks Animation got swooped up by 20th Century Fox in August 2012.
FORBES: Can Fox And Dreamworks Combined Challenge Disney's Animation Empire?
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DreamWorks, Paramount and Universal are betting that HD DVD's powerful tools for interactivity will let them make a tonne of money out of selling all manner of online services to customers who buy their discs.
ECONOMIST: Can Toshiba��s David topple Sony��s Goliath?
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The problem is that Tintin was in the works before 2009, and a co-production deal between Dreamworks, Columbia Pictures and Paramount was signed in 2008.
FORBES: Anil Ambani Too Late To Reap "Tintin" Reward
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That added two big holiday flicks, Paramount's "Transformers" and DreamWorks Animation's "Shrek the Third, " to the list of HD DVD exclusives.
WSJ: Blu-ray or HD DVD: Which Side Are You On?
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The company has already landed direct content licensing agreements with the world's leading studios, content creators and distributors including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros.
ENGADGET: M-GO video on-demand movie service launches, streams to PCs, Samsung and Vizio players