But as technology moves outside the paradigm of its vertical category, and becomes an enabling layer across all sectors, industries, and empowers businesses large and small to better reach, understand, serve, segment, and solve problems for their customers, the opportunity for technology businesses to radically alter incumbent categories is unparalleled.
One economist leading the effort to define that new paradigm is Andrew Lo, of the Massachusetts Institute of Technology, who sees merit in both the rational and behavioural views.
Indeed, the rise of mobile technology has brought the very notion of work back to an almost pre-Industrial Revolution paradigm.
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An alternative view is that California tech companies are stuck in the device paradigm and seriously need to look at new ways of using sensor technology.
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An introduction like that would have provided real validation of the technology, a gateway for a new shopping paradigm, and a way to educate consumers.
Bernd Kosch, green IT advisor, Fujitsu Technology Solutions: Among the various green benefits of the cloud computing paradigm, there is one which is exceptionally striking: cloud computing enables small and medium enterprises (SMEs) to take full advantage of very large scale data centre technology, including the latest, most energy-efficient hardware provided in the shortest refresh cycles and leading facility-related infrastructure with advanced power utilisation effectiveness.
In that way, the passing of Steve Jobs presents a new paradigm for identity, one that blends seamlessly with social technology and modern communication.
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Few thought to reject the Hubbard paradigm, even though it relied heavily on neo-Malthusian notions of a world of static technology and a known, fixed supply.
Now we are nearing the physical limits of the present technology and, sometime around 2020, will begin a new digital paradigm.
This changed the world and had less to do with technology than it did with negotiating with the record labels to finally break with the old paradigm of albums and music stores.
Bob Cornick of Zebra Technologies , a manufacturer of printer-encoders, says Wal-Mart broke that paradigm, as companies debated investing in a technology or waiting to see how it grows.
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