Bernd Kosch, green IT advisor, Fujitsu Technology Solutions: Among the various green benefits of the cloud computing paradigm, there is one which is exceptionally striking: cloud computing enables small and medium enterprises (SMEs) to take full advantage of very large scale data centre technology, including the latest, most energy-efficient hardware provided in the shortest refresh cycles and leading facility-related infrastructure with advanced power utilisation effectiveness.

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Every ten years there is a hundredfold drop in the cost of computing, leading to a new paradigm in computing.

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Every 10 years there is a hundredfold drop in the cost of computing, leading to a new paradigm in computing.

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That too gives Apple time to do the transition from its currently quite arrogant view of the device as lifestyle, to a new lifestyle computing paradigm built around the iPhone.

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The current paradigm of IT operations management is anything but simple and is holding customers back from achieving the promise of cloud computing.

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The combination of applications and flexible computing options provides a compelling alternative to todays PC-on-every-desktop paradigm.

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