Be that as it may, the case they make against the path-dependence paradigm as a way to see the world could hardly be stronger: it is a big idea that simply fails to stand up.

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In the case of BecauseImGreat, Pizza Hut has turned that paradigm on its head, meeting prospective top-notch hires on their turf, in their tone.

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For Heller makes a strong case for CIOs to adapt to the new IT paradigm, but by adapting to it, the CIO becomes less CIO and more like their executive counterparts.

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Initially, the new paradigm is typically greeted with strong resistance both from the scientific community and even from other powers as in the case of the Copernican revolution.

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