The FLY, for lack of a better description, is essentially a pen-based computer for kids that lets you write stuff down on paper and then interact with your drawings.
Asking my kids whether they would swap Skylanders figures for these paper-craft versions, they said they thought they would because this was something they could make themselves.
Last year, researchers at the San Raffaele Telethon Institute published a paper in the New England Journal of Medicine showing that the technique helped 8 of 10 kids without nasty side effects.
The concern over kids damaging the devices only makes sense if we forget they already get books made of simple paper that have to be replaced constantly because of wear and tear anyway.