It is focusing on uncoated paper and packaging, and ditching the likes of coated paper (used for magazines and catalogs).

FORBES: Magazine Article

"Virtually all the catalogs you receive in your mailbox are printed on virgin paper, " Smith says.

CNN: Catalog company going lean and green

"Pixels and paper" is the new buzz phrase: Amazon and Ebay circulate holiday catalogs as newspaper inserts.

FORBES: The Death and Life of Buy.com