As I explain in my Brand Spillovers paper, we almost never see merchandising-related trademark owner-vs.
FORBES: Amazon's Merchandising of Its Search Results Doesn't Violate Trademark Law
The task was to create new packaging for a leading brand of tissue paper.
The paper has successfully diversified its brand overseas and on the internet.
Plus, the Web site remembers what brand of toilet paper you like.
It's the distiller's first change in 40 years of running staid black-and-white ads in the U.S. One ad in tall, slender type on deliberately weathered paper declares the Old No. 7 brand to be the same since the Sixties -- the 1860s.
Cincinnati-based Kroger announced last week that in addition to making sure there is no BPA in the baby products it sells, the store is ridding the chemical from its store brand canned foods and purchasing BPA-free paper for its store receipts.
The key is devising a "code" for a brand or company--"independence" for toilet paper or "home" for coffee--which the client can turn into a commercial metaphor.
Mr Armani considers hotels a logical extension of his aim of promoting his brand in all walks of life (can Armani toilet paper be far behind?).
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The quality of private-label goods has improved, making it harder for consumers to discern any difference between a store's brand and a more expensive rival, particularly for commodities such as paper towels or milk.
Steven Fielding, at the Centre for British Politics at the University of Nottingham, told CNN it seemed News International had decided the brand was so badly damaged that it made more sense to close the paper.
When pitching stores, hotels and restaurants, their demonstration often includes cutting open a paper tea bag, containing only broken leaves and tea dust, from a mass-market brand.
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