Sipping from a Coca-Cola-emblazoned paper cup--Robinson is a Coke director--he recounts how he introduced name partner Violy McCausland to Bristol-Myers Squibb Chief Executive Charles Heimbold at a luncheon in 1996.

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In 2006, the company introduced a hot beverage paper cup with 10% post-consumer recycled fiber and in 2008 it rolled out a new plastic cup that has less of an environmental impact than its original plastic cups.

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He was given four sheets, four towels, a blanket, a bedroll, a toothbrush, toilet paper, a tall clear plastic cup, a bar of soap, seven white T-shirts, seven pairs of boxer shorts, seven pairs of socks, plastic slippers, a pad of paper, and a ballpoint pen.

NEWYORKER: Hellhole

He created the "Solo Cup, " a paper cone he made in his garage and peddled to bottled-water producers.

FORBES: Party's Over