Panasonic is also unveiling their Lumix DMC-FX30 this morning which Panny claims is the "world's slimmest" to pack a 28mm wide-angle lens.

ENGADGET: Panasonic's DMC-FX30 wide-angle 7.2 megapixel shooter: not quite the world's slimmest

But hey, if Panny doesn't mind giving up those LCD TV sales, we're sure plasma-free Sony would gladly pick up the lost business.

ENGADGET: Panasonic undercutting its own LCD HDTVs, focuses on plasma?