Seen in that context, the Robinson strategy could be seen as a Dad's Army-style "don't panic" message to his own grassroots, making it clear to Protestants that, even if the demographic gap is closing, there's no reason to assume Northern Ireland's status within the UK is under threat.

BBC: The Robinson strategy to widen DUP appeal

While he is inadvertently playing a song that describes his whole campaign, we doubt that 'Panic Switch' really sends the message he intends.

CNN: Campaigns rock at their own risk

He said the defendant must have realised the message would cause "fear, inconvenience and panic".

BBC: Bristol

Similar to the predecessor, the phone features a panic button on the back that'll call and text message up to five people in the case of an emergency.

ENGADGET: Clarity Pal hands-on, a new phone for senior citizens

"We are therefore passing a strong message to all those who may want to cause unnecessary fear and panic among members of the public that the long arm of the law will soon catch up with them, " he said.

BBC: Kenya election: Hatred leaflets in Kisumu and Mombasa