But every year, a lucky few get the chance to feed, bathe and exercise the endangered animals at the Research Base of Giant Panda Breeding in Chengdu, China.
Viacom will likely look to cash in on the expected success of upcoming Paramount Pictures films like Kung Fu Panda 2, and should benefit from a weak comparison base in 2010.
Aside from the Remote Lands fee for a private driver and guide, the entire cost of the experience goes back to the research base for the continued care and preservation of captive and wild panda populations.