Panasonic already has tru2way hardware on the market and the system is live in a few cities with major rollouts planned for July 1 -- so what's the holdup here?

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Panasonic has also tweaked the hardware's polycarbonate-encased magnesium alloy chassis, with MIL-STD-810G1 ensuring that the gear will survive drops from six-feet, as well as IP651 weather-proofing.

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Panasonic was keen to point out that, unlike existing solutions, the Touch Pen doesn't need any extra hardware, just the TV and the device itself.

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