There is not a central idea that works across pan-Asia, and that is not true for the American market.

WSJ: It's Still All About Knowing the Customer

It will be shown in Asia after Fremantle Media Enterprises secured a pan-regional deal with Star TV.

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The museum's 10 thematic galleries explore traditional aspects of pan-Asian culture, the focus shifting between exquisite, subtly-lit artefacts from Southeast Asia, China, India, Sri Lanka and even Turkey.

BBC: A perfect day in Singapore

They will be joined by the two best teams from the 2011 European Championships and the top two teams from the Pan-American Championships of the same year, plus the highest-placed team from an Asia-Pacific tournament to be arranged.

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