The Wall Street Journal reported that sales of IdeaPaint, a paint product that turns a wall surface into a whiteboard, have doubled since 2008.
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In that moment I realized that successful leaders and inspiring communicators do not talk about the product as much as they paint a picture of what the product stands for.
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Glossy paint is perfect for product photos and store shelves, but in practice is a dust-attracting fingerprint magnet.
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In many instances the paint brushes went slap, slap and the finished product took just a couple of hours of work.
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Nearly every major product line has a shiny new coat of paint going into the season, and nearly every gift giver has a price point that makes sense.
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Peel the product back, and you'll discover a retreaded Brand Poppy, with a Gipper paint job.
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