Of course, much of this has been from its highly lucrative paid search segment.
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These patents are in the areas of paid search, display, and social networking (among others).
The new paid search systems direct traffic to other in-stock products when supplies run low.
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Advertisers are increasingly targeting not paid search but rather social media to reach their target audiences.
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Search marketing (paid search and SEO) will continue to own the largest portion of the interactive marketing pie.
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And search marketing firm RKG said PLAs accounted for 28% of non-brand paid search clicks in the fourth quarter.
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Google dominates the market, raking in 75% of U.S. paid search advertising in 2007, up from 60% in 2006, according to eMarketer.
That's not a problem for the search giant in the near future, since it is still minting money from its paid search business.
Costs per redemption compare favorably to those from email, newspaper, paid search, and display media based on data from the Direct Marketing Association.
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Google is milking this cash cow for all it is worth, but in order to find more paid search advertisers, it could still improve.
While Baidu has promised to more clearly differentiate organic and paid search results for a long time, it has still failed to do so.
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SearchManager, meanwhile, does something quite lucrative: it plans paid search placements across the vast spawn of the world wide web for small businesses.
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Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
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"The critical question is whether Facebook can help Microsoft get critical traction in paid search, " says Rob Helm, director of research at Directions on Microsoft.
The early results from some new paid search techniques are stunning.
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They complained that Taobao was trying to make them buy ads that would show up when customers searched for certain words and phrases, called paid search advertising.
"Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels, " said an eBay representative.
Paid search now represents 47% of the Web ad market, followed by display ads, including banners and digital video, at 36%, and classifieds 11%, according to the Internet Advertising Bureau.
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We feel that the acquisition could serve as a way for Priceline to expand its paid search or advertising offerings, an area where it does not have much exposure currently.
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Google (nasdaq: GOOG - news - people ) dominates the market, raking in 75% of U.S. paid search advertising in 2007, up from 60% in 2006, according to eMarketer.
Paid search ads use keywords to attract sales.
FORBES: Improved Paid Search Ads Spurring Growth In E-Commerce
When Microsoft acquired aQuantive last May, it also bought an element of controversy: a small part of aQuantive's business helps clients get high placement in the search results and paid search advertising offered by Google, Yahoo!
Compared with a year ago, Google killed it: Back then it had 74.2% of the paid search market, compared with 7% for Microsoft and 18.8% for Yahoo, the paid search of which has since disappeared into Microsoft.
And demand for some newer Google offerings is expanding even faster: according to some paid search agencies, Google Product Listing ads and Product Extensions to AdWords grew as much as 74% year-over-year in the March quarter.
FORBES: Improved Paid Search Ads Spurring Growth In E-Commerce
We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.
For the quarter, Google gained slightly, with 79.1% of all paid search marketing spend, versus 20.9% for Bing (Note: Other search engines like Blekko and Ask also get paid, but their shars are so tiny that putting them in might actually distort the comparative results, EF says.) That was up from 78.7% and 21.3%, respectively, in the fourth quarter of 2010.
When Microsoft (nasdaq: MSFT - news - people ) acquired aQuantive (nasdaq: AQNT - news - people ) last May, it also bought an element of controversy: a small part of aQuantive's business helps clients get high placement in the search results and paid search advertising offered by Google (nasdaq: GOOG - news - people ), Yahoo!
In carrying out the study, presented at an economics conference held at Stanford University, eBay removed its paid-search keywords from MSN and Yahoo platforms in the US, while retaining them on Google.
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