Google lets users disable the feature:Just turn off the PageRank feature in the Options menu.
He echoes Fishkin and Schwartz's reassurances that the pagerank change has had no effect on sites' traffic.
Schwartz says that the popular sites whose pagerank dropped Wednesday likely all sold links to earn extra revenue.
Loren Baker, editor of the Searchenginejournal.com, also experienced Wednesday's fall in pagerank without a concurrent dip in traffic.
For years Google has ranked Web pages according to an algorithm called PageRank.
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PageRank : Google PageRank is a tool that assigns every web page a value between 0 and 10.
Called PageRank, it employs computer robots to crawl the Web for clues in content that can signal how websites are connected.
Their PageRank system began delivering far more relevant Web search results than the search engine giants of the day, Yahoo and Lycos.
Together, they developed the system known as PageRank, named after its creator.
Here with Facebook you have the user communities growing rapidly (like pagerank for search) and a yet to be developed ad model.
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Search engine marketer and blogger Rand Fishkin agrees that the pagerank shift was likely meant to send a message to link buyers and sellers.
You can also find web pages and toolbars that show you the PageRank for your site as well as the sites of your competitors.
Google said it will tweak its PageRank algorithm so that websites which make copyrighted content available illegally come lower down the list of search results.
For example, you can use PageRank Checker to submit a URL, or you can install Google's Toolbar to view each site's PageRank as you browse.
Sites like Facebook are very good at presenting you with choices but not great at letting you navigate and browse without their PageRank algorithm making decisions for you.
In one case, a major content brand was notified that its PageRank had been dropped because of a nearly immeasurable, statistically insignificant, certainly inadvertent error on a few pages.
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Or, rather, his company reorganized the internet according to his PageRank system, allowing those in search of knowledge find what they were looking for more easily and efficiently.
For many who rely on Google's traffic, that disconnect comes as a surprise: In the past, a three-point drop in pagerank would signal a massive loss of pageviews from Google.
The Stanford professor first met Brin and Page as students after they approached him looking for advice on what to do with their budding search engine and its PageRank algorithm.
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What's more, the results are ordered by the Consumer Merchant Preference (CMP) ranking, which prioritizes results using consumers' aggregate purchasing and search preferences (this is similar to how PageRank works with the Google search engine).
Barry Schwartz, a blogger for search marketing site Search Engine Roundtable, says that even though his pagerank dropped from seven to four on a scale from one to 10, he hasn't seen a falloff in traffic from Google searches or even a drop in his site's placement in Google's search results.
On Thursday, Web site administrators for major sites including the Washingtonpost.com, Techcrunch, and Engadget (as well as Forbes.com) found that their "pagerank"--a number that typically reflects the ranking of a site in Google results for key search terms--had dropped precipitously according to Google Toolbar, a software program that tracks Google's assessment of a site.
On Thursday, Web site administrators for major sites including the Washingtonpost.com, Techcrunch, and Engadget (as well as Forbes.com) found that their "pagerank"--a number that typically reflects the ranking of a site in Google (nasdaq: GOOG - news - people ) results for key search terms--had dropped precipitously according to Google Toolbar, a software program that tracks Google's assessment of a site.
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