He points to a BBC story about bouncers at clubs in the U.K. asking patrons to hand over their smartphones to show their Facebook page as a tool for avoiding fake IDs.
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But Mr Page added that any tool that claims to offer an insight into the often complex world of consumer behaviour will be welcomed by businesses.
Too many companies simply view a Facebook page as a free broadcast tool for press releases, product updates and meaningless drivel.
This handy tool loads a page from four locations around the world and provides both average load times and a wealth of detail on how long each page element takes to load.
PageRank : Google PageRank is a tool that assigns every web page a value between 0 and 10.
As my colleague Kashmir Hill notes, Facebook made some progress in that effort with the introduction of a new metrics tool that seems designed to show page owners exactly how much more reach their posts could achieve with paid promotion.
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The team clamored for me to continue re-enforcing its value as a tool that kept everyone on the same page.
The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.
WordPerfect Office 2000's NetDocs tool is used to bring content on to the Web page and to update Web content automatically, Tomey said.
In order to accommodate the largest possible audience, we'll be using our liveblog tool to post both questions and answers, so bookmark this page and hop on over there at 4AM Eastern tomorrow.
ENGADGET: Live: Join us at 4AM ET for an 'ask me anything' Q&A with Nokia CEO Stephen Elop!
She adds that fan pages are good for relationships, but for fund-raising the most lucrative tool is to get donors to share news of their donation on their own Facebook page.
Run an unfamiliar tool under an end-of-aisle scanner, and a printer would spit out a page showing how to use it.
But my Facebook page remains a fan zone, and I've come to the conclusion that Facebook is a social tool for engagement and not journalism.
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