Before: You could only tag someone if you were friends with them, and you could only tag a Page if you had liked it.

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Understandably, Flip ahead doesn't know what to recommend if you click on a site's home page, or even a tag link (next Justin Bieber story, anyone?).

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In the ad serving phase, when your computer requests an advert from the OIX (because a website has included our tag in their page), the browser sends the random number and the categories are used to deliver the targeted ad, not the details of your browsing, or anything about you or your computer.

BBC: Phorm: Your questions answered

According to the Kansas State Collegian, the university revised the main page of the EcoKat website to remove photos of her and Willie the Wildcat standing together and edit out references to their eco-enforcing tag-team, although as of this writing the full EcoEnforcers page remains online as an orphan web page.

FORBES: Kansas State University's New Eco-Mascot Causing Controversy