Think about all the PR that Yahoo releases on its Investor Relations page and now think how much of that actually mattered enough to be in the financial statements.

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In short, this would appear to be the second recent page-one debacle visited on Secretary of Defense Donald Rumsfeld by his PR folks.

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This is one of the largest and most-visited resource for journalism and PR jobs, and receives between 2.5 to 3 million page views a month.

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The person having a busy day wasn't the middle-aged Dr. Schwartz, but an alluring 26-year-old PR whiz, Christina Salgado, who posts six tweets a day to Schwartz's page.

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