This can be as simple as adding a targeted Hispanic value-added message and impression to an existing web page in order to establish an association between a company, their products or services, and the Hispanic community.

FORBES: Big Data Shows The Growing Influence of Hispanics Will Change Business Models

That, too, is not an impression left by most eight-hundred-page biographies.

NEWYORKER: Silence, Exile, Punning

In spite of the impression given by the New York Post's Page Six gossip column, it's not really the partying Manhattan girls and their Wall Street heir boyfriends who rule the Hamptons during the summer these days.

BBC: Escape from New York