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Tapping on any page opens a book for editing, and this is where you usually find a cluttered mess of options.
WSJ: Review of KeepShot: Hassle-Free Photo Books in One Couch Sitting
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The essential idea is that the more people who are involved in editing and changing the page, more often, in the run up to release then the more successful the movie will be.
FORBES: Using Wikipedia To Predict The Box Office Of A Movie
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Once someone shows you how to do a page or two, what line editing is like, how you change a sentence, how you revise, how you cut extra words, how you get rid of what you don't need, you can take those lessons and apply it to the rest of the book.
NPR: Could You Be the Great American Novelist?
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Wired.com has already posted a page of user-generated links to the most scandalous instances of editing and vandalism revealed by WikiScanner.
FORBES: Magazine Article
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Larry Light thought long and hard about that question before editing the Investment Guide that begins on 2001 Investment Guide, page 157.
FORBES: Psychoanalyze Yourself