Nick Chipman, a Milwaukee Web page designer who runs a blog, DudeFoods.com, that discusses "any ridiculous food that guys would be into, " such as a five-pound meatball snowman or a 25-cheese pizza, received a sample of Mr. Casselman's caramels back in May.

WSJ: Hoppy Holidays: Sweet Makers

To brand my registration page I paid a marketing designer.

FORBES

Since such links have to be built explicitly into each page, they reflect the opinions of the designers of a particular page about which other pages are pertinent (and note that a designer does not have to ask permission of the owner of another page to build a link to it).

ECONOMIST: Hits and misses