It has also served as a launch-pad for other hits on the network, including The Big Bang Theory and newcomer Mike and Molly.

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By giving kids like Cyrus and Lovato an opportunity to star, rather than play the daughter or granddaughter of the star as they would on broadcast television, the Disney Channel and its rival, Viacom 's Nickelodeon network, offer an unparalleled launching pad for their careers.

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By giving kids like Cyrus and Lovato an opportunity to star, rather than play the daughter or granddaughter of the star as they would on broadcast television, the Disney Channel and its rival, Viacom 's (nyse: VIA - news - people ) Nickelodeon network, offer an unparalleled launching pad for their careers.

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