Take, for example, the semiconductor market: Here you have a market that has created employment sectors on its own merit, but has also created support markets in software, fabrication equipment, assembly, packaging, test and chemicals, etc.

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All this is moving toward an elusive goal: to find a "buy button" inside the skull and to test products, packaging and advertising for their ability to activate it.

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One electronics manufacturer, for example, used his crew to test-market new packaging for a portable CD player.

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