But even IBM is finding that the move to truly optimized and engineered systems takes more than just packaging some components together, which is about the extent of their effort with their initial Pure Systems.
Eric Park, of Ziba, a design consultancy, reckons companies must also think about drug delivery systems and patient-friendly packaging, which could create a new kind of branded intellectual property that might be more defensible than drug patents.
The new standard will enable next generation systems to achieve greater performance, significantly increased packaging density and improved reliability - with lower power consumption.