Our retail branding efforts for the Crest line of products, for instance, be it packaging or product placement, reinforce the benefits of a healthy, beautiful smile.
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In a recent conversation with a large client, I was very encouraged to learn that the responsible supply chain is becoming an integral part of product and packaging strategy for them and also for their competitors.
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Apple's lawsuit, filed Friday in the U.S. District Court of Northern California, alleges that Samsung copied the look, product design, packaging and user interface of its products, violating its patents and trademarks.
In terms of product design and packaging, Walker is ancient.
Another part of the NASCAR story is its packaging or product attributes.
The company's biggest problem has been its flexible-packaging business, the smallest of the three main product groups, which has been hit by fierce competition in Europe and by poor management.
Among its many measures, the new treaty obliges governments to prohibit advertising, as far as their constitutions permit, as well as requiring at least 30% of any tobacco product's packaging to be given over to health warnings.
Hence the proliferation of all those goofy warning labels on product packaging and company Web sites.
And within the category, only Turtle Beach is delivering a robust retail point-of-sale presence, with superior product packaging and in-store kiosks.
The gum company has been fond of White, putting his face on product packaging and featuring him in other TV commercials (some great examples can be found here and here).
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They prefer a rival scheme in which the percentage of a healthy daily intake of salt, fat and sugar provided by an average serving of a product is set out on its packaging.
The packaging for Wave Shield says its product blocks a tiny channel of radio emissions to the ear.
At the same time, they have worked to improve their packaging, expand their product lines, and do a better job of branding their own products in hopes of building customer loyalty.
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The packaging will include a product code that prompts the cashier to ask and verify the age of the customer.
The British designer Jony Ive has been the man behind the look of the iMac, the iPod, the iPhone and iPad - and everything else that has come out of Apple in the last 15 years, right down to the packaging in which each product was presented.
Packaging is cheapened, chemical formulations altered, sanitary standards curtailed, and on and on, in a series of continual product debasements.
Opening the packaging was more like tearing open a pack of coffee beans than the fetishist equivalent of de-flowering a new Apple product capsule.
Similarly, Lexmark managed to reduce the weight of its packaging for computer printers by 26%, leading to a dramatic reduction in the energy used in its product manufacturing.
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