Most of the subjects here are lonesome in some way, travelling (or hurtling) towards some kind of companionship or answer or feeling, while the book's packaging resembles a leather-bound travel journal.

ECONOMIST: A literary brand has emerged among the young and hip

Laura Bix, an associate professor of packaging at Michigan State University, published a small study in 2012 in online journal PLOS One that found young and old people look at pill bottles differently.

WSJ: Ring, Buzz, Flash: It Must Be Time to Take Your Medicine